HOKA Hackney Moves

An event brand for East London's road race. A kinetic monogram, electric blue and yellow, and a rallying cry the whole borough could run behind: together we move.

Project: HOKA Hackney Moves
Roles: Event branding · Campaign · Apparel
Result: Sold out in under 24 hours

Runner passing the Hackney Moves barrier

Runners against the blue and yellow campaign graphic

30K Runners on the start line

HOKA Hackney Moves lockup

Runners crossing the 2026 finish gantry

Hackney Moves monogram on black

Together We Move event t-shirts