Hobart Marathon Festival

A festival identity for Tasmania's marathon weekend, built on the stripe of the island's own tiger. The mark, the merchandise and the campaign all carry one line: earn your stripes.

Project
Hobart Marathon Festival
Roles
Brand identity · Campaign · Apparel
Earn Your Stripes campaign poster
+89% Registrations year on year
Hobart Marathon Festival display type with runners
The Next Chapter Begins announcement poster
Runner mid-stride on the Hobart course
Event t-shirts front and back
Five-panel event cap
Aerial view of Hobart and the course
Runners on the road below Mount Wellington
Runner on a tree-lined Hobart street
Hobart Marathon Festival roundel mark