Santa Barbara Wine Country Half

A storybook identity for a half marathon through the vineyards of Solvang. Postage stamps, hand-drawn script and an ending every finisher gets to keep: run happily ever after.

Project
Santa Barbara Wine Country Half
Roles
Brand identity · Campaign · Merchandise · Web
Wine Country Half stamp collage story
Once Upon A Run In Solvang poster
Once Upon A Run In Solvang landscape key art
Runner celebrating on the vineyard course
Run Happily Ever After event t-shirts
Event tote bag
Event hoodie
100% Sold out in six weeks
Event hoodie on navy
Half marathon finisher medal and lanyard
Campaign website and email screens